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  1. Google ‘Search Plus’ and Our Ever Decreasing Circles

    As far back as 2009 data studies such as a Nielsen report put recommendations from known contacts and consumer opinions way, way ahead of search engine advertisements. In short, this development features personalized results from your contacts...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    This portrait type also doesn't take action without recommendations, case studies, or some other form of acceptance or recognition. One of the eight portrait types is highly influenced by references and recommendations, especially those from peers...

  3. Pricing Models for the Small SEM Shop

    That way the client can't wait for the contract to expire and then implement the optimization recommendations without paying when those suggestions succeed. Through real-life experiences and in-the-trenches recommendations, SEMs were able to gain a...