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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    As marketers who have been following Google's recommendations for some time, this concept is nothing new, but the updated version of the guidebook gives some examples of what E-A-T means. A very positive reputation, the guidebook says, is "often...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  4. 26 Free Must-Have Tools for PPC Success

    Here are their top recommendations for 27 free, must-have tools for PPC success. Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects.

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  6. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). Just like a car's engine, PPC management needs...