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  1. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  2. The Synergy & Benefits of Optimizing Content as You Write

    Receive real-time recommendations to optimize content as you author. Content is published that isn't search engine friendly with errors that can be easily penalized by Google. With the rapid adoption and renewed interest in content, part cause and...

  3. SEO Diagnostics: Urgent & Preventive Care

    Before making any changes to your site try and justify your recommendations by putting together projections for your key stakeholders. Audette had three recommendations for dealing with faceted navigation, which are a powerful and easy way for...

  4. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    A typical SEO contract consists of analysis, recommendations, implementation, and reporting. Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Search engine optimization is now more about web presence...

  6. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    Here are five recommendations for B2B search engine marketers who seek to improve conversion rates and leverage benchmark data. Fellow SEW contributor Nick Eubanks just wrote an awesome starter guide on this platform, which includes step-by-step...