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  1. How to Optimize Your Content Strategy With Social Listening

    Making Recommendations from Social Insights With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your marketing efforts.

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    As marketers who have been following Google's recommendations for some time, this concept is nothing new, but the updated version of the guidebook gives some examples of what E-A-T means. A very positive reputation, the guidebook says, is "often...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Google+ will give you recommendations of other pages and people to follow based on general categories. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Recommendations and Next Steps There are some recommendations below. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that had been impacted by Panda 4.0. That included clients that saw recovery and new...