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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. If you haven't been using any rich markup schema...

  3. 26 Free Must-Have Tools for PPC Success

    Here are their top recommendations for 27 free, must-have tools for PPC success. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Document key ideas and recommendations for how your insights translate to design elements and experiences. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  6. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). Just like a car's engine, PPC management needs...