Of the online recommendations, Facebook was the clear winner. BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years...
Beckman then made a few recommendations: as a brand (whether you're an agency or you're a national brand that's managing a program), you want to be getting more people to the top of the funnel with your non-branded paid and organic search terms...
With a site of this size, it's important to find any possible structural issues that might have a larger impact than any recommendations for any "one page", or even a handful of pages. About 80 percent of the time, we follow a similar SEO process...
There was variability in the analysis, so the data and recommendations should be used as a guide, and not a substitute, for performing your own ad copy tests. It covered more than 300 million ad impressions over a 30-day period in the travel industry.
A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...
There's a longstanding argument in local search that questions the reliability of hundreds of Yelp reviews as opposed to 4 or 5 recommendations from friends. The true pace of mobile and local search can be seen when the market withstands an entire...
With this question in mind, here are some recommendations to help marketers expand their Pinterest presence. We've all heard the impressive stat that 47 percent of U.S.online consumers have made a purchase based on recommendations from Pinterest.
Much like social feeds and personalized search results, YouTube will be incorporating machine learning into the algorithm to base recommendations off of the interactions users are making with channels and videos.
When you click a specific listing, you can read more about the business, read recommendations from other users, view star ratings, etc. And yes, this is also how you can check in to a place and provide your own recommendations.
Define visitor success metrics of specific pages SEOs created or made recommendations for, by way of traffic, page performance, and (hopefully) goal completion. Here are five recommendations for providing greater performance measurement on B2B SEO...
But once an external "expert" comes in and makes the same recommendations, they're listened to and their advice is acted upon. If all goes well, this can serve to push progress on your initiatives, and to validate your expertise assuming the...
People on Facebook ask friends for recommendations," said Levy. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume. But courting a fragmented SMB market (direct and through re-sellers...
He blames your on-page recommendations for that drop. Account Manager: I didn't hold the meeting with the client to cover the recommendations. Basically, this mantra forces you to ask yourself if you've prepared your team well enough to keep...
The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring.
Receive real-time recommendations to optimize content as you author. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools...
Before making any changes to your site try and justify your recommendations by putting together projections for your key stakeholders. Audette had three recommendations for dealing with faceted navigation, which are a powerful and easy way for...
YouTube will now use the channel title as opposed to your user name in searches and recommendations, so ensure you do some searches of your channel name to see how your channel is being presented, and modify as needed.
More and more buying, dinner-date, and "things-to-do" decisions will be made within social networks where they can leverage their friends' recommendations or find out what is trending around them. This will be the first time that this many Meetup...
When it comes to online retail in particular, we have been told that social will change the way people shop, presumably because recommendations from friends carry more weight than results from a search engine.
