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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Jared Belsky, president of 360i, said the DNS is not just an optimization engine, but a "real-time recommendation engine that is giving marketers a new competitive advantage. Digital marketing agency 360i announced this week technology dubbed the...

  2. 26 Free Must-Have Tools for PPC Success

    Another recommendation from Sussan. Another great recommendation from Levy. Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects.

  3. Dissecting Moz's 2013 Search Engine Ranking Factors

    My recommendation would be to go through their charts and see what was measured and how, then spend some time with their awesome interactive Search Engine Correlation Data chart. Calling it a search engine ranking factors report might lead some to...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Our best recommendation here (at least at this point in time) is to pay specific attention to image tagging with keywords and geo-spatial information. Most big engine mobile apps source results from their web index – hence, applying mobile SEO best...

  5. 5 Google Dynamic Remarketing Ads Best Practices

    Google Product Recommendation Engine: Chooses ads for product ads based on what shoppers have viewed. Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting...

  6. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. Google's vindication came in a recommendation to the Court of Justice by advocate general...

  7. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  8. Google as Your Identity Provider: Where Are We Now?

    It’s an NSTIC recommendation. No more passwords is the main selling point of the NSTIC program to the User (Me), so it takes a lot of reading and dissecting of documents to understand what is not being stated and what words like “privacy” and...

  9. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    To give your B2B SEO program a chance to prove investment, tracking multiple conversion types, broken down by sales readiness (see next recommendation) is essential. Here are five recommendations for B2B search engine marketers who seek to improve...