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  1. Pick Up on Current Events for Link Building

    Getting attention has a couple of fixed recipes and some of those have a very predictable outcome. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot...

  2. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    Recipes If you utilize structured data markup on your websites, you'll be happy to know that Google has added debugging support in the Webmaster Tools console. When people begin working with structured data for implementation on their websites...

  3. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG marketers attempt to maximize share of voice by layering their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. Several Meetup Groups and marketing organizations in the Windy City plan to...