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  1. Native Advertising for Small Business: The Missing Link?

    And that’s for good reason. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, the reason that there are keywords there is because m.biz is simply taking the title of the page to which they are linking and using it as anchor text: Several times a week I get an email from a site owner who is asking whether they should...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Think of a reason, or follow-up why people would click through to your site. How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since...