In all reality, had they just ignored the attacks it would never had been so viral.but EGO wouldn't allow them to let it be. Both industries have similar business goals and operating procedures and yet, we create reality shows around pawn brokers...
When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping...
While this article is a "philosophy piece", the reality is that without the right philosophy no amount of effective execution is likely to help you win in the long run. The reality is that Google, and to a lesser degree Bing, make the rules.
With so many forces acting on people it's easy to make predictions that will swing wildly away from reality. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user...
These metrics have withstood the test of time, and in cases where assessing actual sales is not a reality, they have served as a strong surrogate for this metric of success. It puts digital advertising on a level playing field with TV in that both...
Your actions create a new reality that requires a repeat of the process. This new reality might warrant additional changes and adjustments but it might also be the projected result. In today's data-driven marketing reality, every pixel, activity...
You would be amazed at the amount of people who insist that they have a fantastic link profile because they have 18,000 links, but in reality, those links are coming from 500 different domains. They can only use available metrics and make...
This emerging multi-screen reality has led to CMOs worldwide to begin their own research – how do we capture and convert multi-channel shoppers? It's important to piece together individual experiences and present them with the most relevant content...
While Google made no mention of its Glass platform in the filing, such a wristband device could presumably be used to connect with certain data points or compliment the company's current augmented reality platform.
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. NewFronts") have been dominating my conversations as...
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
Majestic SEO has captured this reality best with the launch of its new Citation and Trust flow metrics to help identify untrusted links. Let’s look at several evidence-based theories. On that basis Google could well look at traffic metrics such as...
Every client will have a list of keywords they think they want to rank for when in reality there’s a more highly converting keyword list that will perform better. Based on the topic of this article, the quick answer is, Keyword 1 in Position 4...
Take matters into your own hands: It might sound crazy, but for a refreshing reality check, invest some time in calling your customers yourself. A lot of tests are based solely on analytics data and looking at performance of KPIs and other numeric...
SEO professionals who only have a handful of projects have a difficult time saying “this is the way it is”, when – in reality – they don’t have enough breadth of experience to say, with any level of certainty, that they “know” something is a...
When in reality, the surge is the data that Google needs to collect in order make a decision (algorithmically). Based on their domain authority, which they built up over years, those sites began ranking for target keywords when the content didn’t...
The reality is that events we have zero control over (such as a new aggressive competitor entering the space or a weather event) can seriously disrupt the results, so make sure your client gets that message and forecast away!
In reality, plainly uploading a video to YouTube in the hopes of improving brand awareness is a primitive strategy that will most likely fall flat. As Jason Acidre of Xight Interactive puts it in his interview with Brainshark, “Including videos on...
In reality though for 90 percent of what you want to use it for this is unnecessary. In reality even your own website and blog though should have an element of "earned" as the integration of social commenting opens it up to the wider advocates.
At a glance on many ads, it will look like CTR on one ad is statistically better, when in reality, it was just shown in the top position more often than on the side. This is especially relevant for click-through rate (CTR), which varies...
