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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    I have met or worked with some of the most experienced UX experts in the world and they all share the characteristics and abilities I've mentioned above. A true UX expert demands to conduct real user research prior to creating any designs.

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    These are all real world examples of duplicate content. Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. If not, it could mean they didn't find any real...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. In branding yourself as a resource, you're also branding yourself as...

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This is a perfect real-world example of why brands should provide their customers with a consistent cross-device experience. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have...