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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so it's really important that brands have their fingers on the pulse and...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Let's apply this scenario to the online world. Marketing would be the easiest job in the world. For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that accurately measures display's...

  4. Defining Authorship: The Difference Between Contributors and Guest Authors

    The destruction caused by Penguin and the hype over authorship have brought about the Guestpostocalypse, and in this world gone mad it's tough to see where the road will lead. Think about it in terms of real life (gasp), the people that we see as...

  5. Google Analytics Language Report: What You Can Learn About Your Visitors

    In the real world, we talk about languages by using their name, for example "English" or "French". This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages.