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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product groups for each item earning high traffic, DoubleClick says. Instead, purchase detail reports give granular transaction...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That's why Groupon started looking at referrals they thought might be lumped with direct traffic reports in the absence of true data. Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  6. Conquering Content Marketing, Step 5: Measurement

    I thought it was an attack, but as far as I can tell it is real traffic. I'd like them to share the best submitted images and video every 15 minutes or so, and I want to see all the metrics: likes, retweets, favorites, clicks, increase in followers...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize...

  8. The Smart Way to Optimize Your Amazon Sales Strategy

    Driving Traffic and Sales Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. One great way to drive traffic back to your product listing page is the Sponsored Products...

  9. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  10. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. In Real Life' SEO Link Building Outreach Trade show participation consistently ranks in the top tier of tactics used to...

  11. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.