As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages...
It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore. Perhaps what we don't realize is that Google has trained us...
Web marketing has seen incredible growth and development in the last ten years. They are like new seasons for a sport, giving us something to count the passage of time and the maturation of our industry.
The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. For larger crawls, you can go and crank out other work while the crawl runs, but you can watch in real-time if you want.
To prove impact, setting goals and benchmarking the current web presence is necessary. What impact did these efforts have on the web presence for organic search? SEO is the on-going process of discovering and uncovering highly converting unbranded...
Video content has proven to be popular with Millennials, web native 18- to 34-year-olds who are an attractive target for many advertisers. The affiliation between BuzzFeed and CNN demonstrates "an understanding of the value consumers now place on...
Robust online marketing is imperative for survival in a web-driven world. SEO takes time. In SEW's Mark Jackson wrote, "The real value of SEO efforts are, generally, not realized in the first month(s) of the effort.
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. The Google+ Hangout real-time video application is another major bonus...
Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. Same concept, but now it can be applied using a more census-based...
Having fresh web pages with the most up-to-date information is imperative. You can compare the behavior of your authenticated users on mobile and web to learn about their preferences, and then try to apply it to their content.
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). In today's connected world WOM has been augmented but other...
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
Because the term "social" is used to mean almost everything on the web these days, I would posit that that any signal that shows true human activity is a social signal, as opposed to robots and scripts, and can potentially be used as a signal.
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
If all your different presences on the web could be considered spokes, Google+ became the hub. But by that time, there was enough discussion around the real-names-only policy on Google+, that quite a few people had accepted the fact that Google was...
Is always built with humans, not web spiders, in mind. By the time you returned, a ton of links had increased your client's search rankings. The predominant attitude just a few short years ago was, “Why build real links when we can buy them?
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. If my web host has a lot of spammy clients, will that influence my site...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...
