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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To be influential on the social web means you produce and share content that gets people excited about specific things. The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use the web analytics tools described above to see if you can shortcut the time it takes to win big on your next CRO test. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Making the web experience unique to your audience is something marketers strive for. SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site).

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Maybe get real teen girls to tell their story of why they're happy with who they are...

  8. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...