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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore. Perhaps what we don't realize is that Google has trained us...

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. For larger crawls, you can go and crank out other work while the crawl runs, but you can watch in real-time if you want.

  3. 3 Keys to Activating an Audience with Smarter Content

    Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. Same concept, but now it can be applied using a more census-based...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  5. 4 Steps to Take After a Google Manual Penalty is Removed

    In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...