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  1. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. This is great news for real estate. Some, if not most, of these changes may be imperceptible to the average...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. SEO is probably part of your job description, but unless it’s also part of...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And now that Panda is near-real-time, you can actually get hit again relatively quickly. Since you are on the fringe of the strike zone, you can easily get hit by subsequent algorithm updates. That’s awesome, but it’s at that point in time that I...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link target. Everyone knows links are still a very strong factor toward...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Taking Up More Real Estate By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. They stated, whether you are a beginner or an advanced PPC professional, it’s time...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Or maybe it's as simple as each time you read certain pieces of content on your site you think "this isn't very good. These are all real world examples of duplicate content. In fact, Google continues to dial up the importance of quality content and...

  7. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Once your updates go live, be ready to jump in the conversation in real time. Content that doesn't get to those who would benefit from it because there's no time for proper promotion. Over time, as you keep churning out content, your quality starts...