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  1. Google & Bing Now Showing LinkedIn Rich Snippets

    LinkedIn, Twitter, and other partners show up in the results and also for entities, which we’re constantly adding, in Snapshot. On Bing, the number of connections shown is accurate as of the last time Bingbot crawled the page, so it isn't real time...

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Showing Twitter search statistics for the term [run], Daisley showed how Nike takes advantage of that data. More than 50 percent say Twitter gives them the latest news, faster than other sources. That was the opening message from Bruce Daisley, UK...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Verizon and the NFL created a special website to track the results in real time http://www.whosgonnawin.com/ every day a new question was posted and fans voted using Twitter. Hashtags were a user-innovation that was later adopted by Twitter as an...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share their Vines to Twitter and Facebook. And what better way to tease them than using a platform designed for real-time marketing.

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. All ad campaigns were immediately paused, and budgets were...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    This might be searching on Twitter, YouTube, or Google, but they are searching. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased...

  7. The 2014 Super Bowl Commercials Just Kicked Off

    In fact, the top 10 most shared ads from Super Bowl 2013 generated a total of 10.2 million shares across Facebook, Twitter and the blogosphere – an 89 percent increase from 2012 (5.4 million), and a substantial uplift from the 355,325 shares the...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    Previously I wrote about what that meant for Twitter Ads. In short, using Facebook's IPO and subsequent development boom as an example, it is safe to assume we should expect big things from Twitter. Throughout 2013 and leading up to the IPO Twitter...

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. If you haven't started yet, it's time to take the plunge. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from...

  10. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Twitter Analytics Klout is a free tool that will allow you to measure influence on Twitter, Facebook, Google+, and several other channels. With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and...