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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. Driving Traffic and Sales One great way to drive traffic back to your product listing page is the Sponsored Products...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    These custom reports give you additional insights as to how traffic is being driven to your website. You can also attach UTM parameters to track traffic in Google Analytics. You can set an RSS feed, email alerts, or even add a real-time widget to...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  5. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    To access this information, use the “Traffic sources” and “Playback location” reports under the Views Reports section. If there is a mismatch, then you would need to tailor your promotion strategies to better appeal to your target audience and/or...

  6. Google Analytics Language Report: What You Can Learn About Your Visitors

    Don't forget, you can also view any report in Google Analytics with the advanced segments mentioned here – you can analyze the content, conversions, and traffic sources for each language segment you set up to see how performance varies.