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  1. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. The one thing in common is that the content, regardless of size...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    If you love marketing, enjoy people, like to work hard, and can deliver real results for your clients, you will be able to build a successful agency. I’m writing this post to share some of the lessons and mistakes I learned from owning a search...

  3. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. They may not recognize it, but we sure should, because just as our job changes each time search engines...

  4. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. That aside, I do really like what Lucky Orange is doing with its real-time analytics product.

  5. "Content Performance Marketing" – 3 Steps to Future Success

    That means taking those real-time insights, and applying it to the content strategy immediately. These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    They want results immediately, and at the same time, are only willing to make a minimal investment. If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on your website.

  7. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This can be challenging when you have partner sites that are also bidding on your brand terms - and you have a search results page that is a mix of both. And if your organic results improve over time, you can revisit your strategy to determine if...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly.

  9. How Google Pigeon Impacted Local Queries, and What You Can Do

    Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012. Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that...

  10. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  11. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which aimed to improve search results with quality content. There was speculation that Google was trying to push marketers...

  12. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead amount was very...

  13. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Taking Up More Real Estate In the afternoon, I attended a search session called "Mastering the PPC Challenge...