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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This can be challenging when you have partner sites that are also bidding on your brand terms - and you have a search results page that is a mix of both. And if your organic results improve over time, you can revisit your strategy to determine if...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly.

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012. Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which aimed to improve search results with quality content. There was speculation that Google was trying to push marketers...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead amount was very...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Taking Up More Real Estate In the afternoon, I attended a search session called "Mastering the PPC Challenge...

  8. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. Or maybe it's as simple as each time you read certain pieces of...