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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. If you see a high bounce rate for organic search visitors, then...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. This post will walk you through DoubleClick Search's Display Remarketing from search ads...