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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. They want results immediately, and at the same time, are only...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. You're comfortable setting up a display remarketing campaign through Google Display...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Could this be a baby step toward a larger advertising platform built around Google+? Well, just a few weeks ago it came to light that...