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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Could this be a baby step toward a larger advertising platform built around Google+? Well, just a few weeks ago it came to light that...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Bing allows marketers to download the entire data set, which can then be filtered appropriately.

  3. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google, along with Microsoft's Bing search engine, had already been showing pop-up warnings and advice to users searching for illegal content. At the time, Google and Microsoft – who cover 95 percent of the market – said blocking search results...

  4. Could Bing Ever Overtake Google in Search?

    In quite a short period of time (just a few years), we could see a switch from Google search to Bing search depending on the adoption of certain mobile devices. If Bing were to lead the search engine market share over Google, the search landscape...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Now that Google has made the change to secure search, I wouldn't be all that surprised if other search engines, such as Bing, also make a switch to encrypted search as well, meaning that small percentage of keyword data you are still getting from...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. Despite a slow start in mobile, Bing’s foothold on Windows and Kindle devices and the...