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  1. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of...

  2. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    It will allow users to provide real-time feedback on political events and "vote" on reactions to what is happening in live debates. To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in fact be a game...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for...

  4. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. They may not recognize it, but we sure should, because just as our job changes each time search engines...

  5. SEO Is No One-Trick Pony

    That aside, I do really like what Lucky Orange is doing with its real-time analytics product. You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    That means taking those real-time insights, and applying it to the content strategy immediately. These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics...

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    They want results immediately, and at the same time, are only willing to make a minimal investment. A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic.