Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. In today's connected world WOM has been augmented but other opportunities to share, +1...
For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet.
Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’ – ClickZHow close can a marketer get to real time? Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam...
T]hey're providing a service to their membership where thousands of stories come out all the time, they pick the handful that are worth reading. Many of my friends, colleagues and readers of SEW are working full time for an agency or company but...
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
There are essentially two types of real time content. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time marketing, but it was only one small slice of what true real time content marketing...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
It's that time again when we ask you, our valued Search Engine Watch audience, to give us your feedback in our annual SEW Reader Survey. Don't forget to enter your real details upon completion of the SEW survey so we can contact you should you be...
Craver then highlighted his experience with TKTS, which from their website, allows you to "get fast, accurate, real-time listings of all Broadway and off-Broadway shows available at the world-famous TKTS Discount Booths in New York City.
It was one of those moments in time I bet many Microsoft executives would like to revisit. Because at the time, The Google AdWords API terms of service specifically forbid "co-mingling" of AdWords data with third party services.
But by that time, there was enough discussion around the real-names-only policy on Google+, that quite a few people had accepted the fact that Google was simply gathering information. Some thought it was just the search giant taking advantage of a...
By the time you returned, a ton of links had increased your client's search rankings. How do we, as search marketing professionals, defeat the legacy of spam? Isn't intended to solely increase search rankings.
Go search for [network penalized] or [network deindexed] and see those results. Getting links on a network takes very little time and is obviously quite unnatural. The real danger lies in only working with networks.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000 followers are still advertising team/player interviews and promoting their online store after Tweeting real-time during the March Madness games.
Meaning, they don't search until something triggers them to get up off the porch and do something about whatever pain or longing they've been passively suffering until now. For fun, take a moment and think about possible search triggers that could...
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
At one time, I was a residential real estate developer. If your site continues to have trouble in our search results, please see this article for help with diagnosing the issue. Thank you for helping us to maintain the quality of our search results.
Big data is big, unstructured, and real-time. It features a new integrated workflow, so users can find new keywords and get traffic estimates at the same time. You’ve segmented the search campaigns, why not the funnels?
Two ad copies, A1 and A2, were tested using the last 30 days as the time frame. Now, this particular example is real data, from a real campaign, but the result is a fallacy. Further, each keyword can be triggered by a different search query via...
