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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for...

  2. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. They may not recognize it, but we sure should, because just as our job changes each time search engines...

  3. SEO Is No One-Trick Pony

    That aside, I do really like what Lucky Orange is doing with its real-time analytics product. You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    That means taking those real-time insights, and applying it to the content strategy immediately. These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    They want results immediately, and at the same time, are only willing to make a minimal investment. A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic.

  6. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Is your business ready to turn those frowns upside down in real time?

  7. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Twitter’s temporal nature is, for better or worse, responsible for the rise of real-time marketing in recent years. But could this move have huge implications for real-time marketing and publishing on Twitter, and will people welcome it with open...