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  1. "Content Performance Marketing" – 3 Steps to Future Success

    That means taking those real-time insights, and applying it to the content strategy immediately. These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    They want results immediately, and at the same time, are only willing to make a minimal investment. A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic.

  3. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Is your business ready to turn those frowns upside down in real time?

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Twitter’s temporal nature is, for better or worse, responsible for the rise of real-time marketing in recent years. But could this move have huge implications for real-time marketing and publishing on Twitter, and will people welcome it with open...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site.