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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    However, stressing the value of search for product testing and development isn’t always enough, Saify said, in which case selling search to skeptical clients becomes about packaging "sexier, shinier search as a real-time PR channel.

  2. Are Scholarship Links Considered Unnatural by Google?

    When I search for the following, I see many opportunities for a link: This quick search shows me link opportunities from high PR authoritative .edu pages like this: https://education.asu.edu/resources/scholarships http://www.tc.columbia.edu...

  3. Netting problems will restrict pension funds, FCMs warn

    That is spurring a search for a workaround, and some lawyers claim to have found one buried in provisions originally made for bank regulators after the mass insolvencies of the US savings and loan crisis – unfortunately, it can only be applied by...

  4. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of...

  5. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer. It will allow users to provide real-time feedback on political events and "vote" on reactions to what is happening in live...

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. We partnered and started offering search marketing services while developing software to track keyword conversions.

  7. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. While there have been technological advancements that enable more sophisticated multi-touch attribution models...

  8. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. They may not recognize it, but we sure should, because just as our job changes each time search engines...

  9. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...