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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. If you love marketing, enjoy people, like to work hard, and can deliver real results for your clients, you will be able to build a...

  2. Adobe Analytics Adds 6 New Features

    Adobe Analytics is a true statistical geek's software package. Expanded real-time reporting Video analytics, however, is just the start of Adobe's real-time reporting changes. As retailers will confirm during busy shopping seasons where controlling...

  3. How to Turn Data & Creativity Into Great Content in 3 Steps

    I recently asked Rand Fishkin, CEO of the Inbound Marketing Software Company, Moz, for his thoughts on the subject. Both big-data and real-time, algorithm driven tools drive the majority of content publication and syndication for the world's...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. In 2015 mobile local search volume will surpass desktop local search for the...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Software is not always the answer," notes Thomas. We're in the dawn of brand journalism, a time when visual storytelling is paramount for social media success and overall content marketing. It takes time and love to make something people care about.

  6. How to Deal With Search Marketing Burnout

    While I was working for a large-scale software developer, I eventually found myself struggling with burnout. Think about your limits – are you giving yourself time to recover? There's a word for it – burnout – and it's a problem in any industry...