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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  2. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. He instead used the app to find out more about each show, if tickets were still...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the opposite end of the floor, Yext helped its customers with location information software and had a cache of swag to help visitors recall the company’s name. At the welcome desk stood Liz Walton who said that their software assists customers...

  4. The Synergy & Benefits of Optimizing Content as You Write

    Software Plugins like Inbound Writer can also offer some tips and keyword tools within the CMS. Receive real-time recommendations to optimize content as you author. Vice versa – training and nurturing SEO professionals on the intricacies of CMS can...

  5. Linking From Within: How to Generate Links Through Existing Relationships

    All of these local businesses were mentioning the software, but not linking back to the site. Examples are value-added resellers (VARs), hardware/software agreements and company vendors. Example: I had a conversation recently with a national...

  6. 14 Tips on How to Become a More Efficient SEO Professional

    Stay Focused With Helpful Software and Browser Extensions A good place to start is by installing useful software and browser extensions. Highlight multiple text items and use shift+f3 to toggle between various capitalization options – loads easier...

  7. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Duplicate title tags and meta descriptions often happens as a result of CMS software or content teams that are unaware of the ramifications of this duplicate content issue. Make sure your CMS software does not use a common titles or description...

  8. LivePerson Says Bouncing is Single Worst Action a User Can Take

    LivePerson may be most recognized for their instant chat software for websites which enables your customer service team to respond to users in real time whilst they are browsing your website, but this is just one piece of the suite of content...

  9. Why Email Marketing Shouldn't be an Ugly Stepchild

    If you don’t have the bandwidth or discipline to work with the software, outsource it. While Facebook is great for reviving old social connections and Twitter is awesome for real-time commentary of political debates, research shows that 77 percent...