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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Twitter’s temporal nature is, for better or worse, responsible for the rise of real-time marketing in recent years. But could this move have huge implications for real-time marketing and publishing on Twitter, and will people welcome it with open...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link target. This builds your marketing list and your own audience for...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead amount was very...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    However, surprise is rarely strategically planned into marketing campaigns. Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one.

  5. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed...

  6. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Once your updates go live, be ready to jump in the conversation in real time. Content that doesn't get to those who would benefit from it because there's no time for proper promotion. Over time, as you keep churning out content, your quality starts...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Content marketing is a great way to perpetuate these valuable recommendations. Make a plan and create an overview of your goals and what your content marketing will look like. Obviously this type of marketing is niche-specific, so these examples...