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  1. How to Solicit Feedback from Prospects and Customers

    In this case, unless he has forgotten our names or mailing address, no news almost certainly is good news: he's having too good a time to bother telling us about it. We hope he's had a great time, but since we haven't received a letter since his...

  2. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Remember that Yelp is full of unreliable user information, and is likely guilty of censoring reviews (both fictional and real). Yelp is utilizing reviews from 98 cities spread across 20 countries, so there is a wealth of information to play with.

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Intent-Driven Audiences (IDA): New technology innovations...