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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Remember that Yelp is full of unreliable user information, and is likely guilty of censoring reviews (both fictional and real). Yelp is utilizing reviews from 98 cities spread across 20 countries, so there is a wealth of information to play with.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Intent-Driven Audiences (IDA): New technology innovations...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Regardless, as an advertiser, you should waste no time in getting at least a basic remarketing campaign up and running. If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough user...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. These are all real world examples of duplicate content. Or maybe it's as simple as each time you read...