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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. You can increase online conversions with real-time recommendations based on rich web behavioral data.

  3. Google+ Pages Dashboards Now Link to Google Analytics

    Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds Google Analytics information to the dashboard of your organization's Google+ page. Simply put, if your company's Google+ page links back to your...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. Note: you can also use the Google Analytics Debugger Chrome extension to view the events being fired in real time.

  5. The Biggest Mobile Trends and Stories of 2013

    IBM Digital Analytics Benchmark). And while it's a rare occurrence to see anyone actually sporting a pair in real life unless you work in Silicon Valley or Silicon Alley, Google co-founder Sergey Brin hopes to bring it to the general public in 2014...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Utilize all your data from multiple data sources (such as Majestic SEO and Google Analytics) They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search.