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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. If readers don’t care about your links, why should Google? People are much more cautious about link-building now, and rightly so - no one...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting. Bonus: Once you test your site across various devices, you can check the Devices report in Google...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Google Analytics Custom Report Another way to unearth low-value content is to look at user engagement signals in Google Analytics. To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can...