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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to measure when it comes to Panda. OK, now that I’ve covered why it’s important to analyze the surge in traffic...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product groups for each item earning high traffic, DoubleClick says. In addition, DoubleClick says it has also rolled out bid...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. But by spending so much time analyzing their websites via a desktop computer, they might be missing an...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That's why Groupon started looking at referrals they thought might be lumped with direct traffic reports in the absence of true data. Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  6. Conquering Content Marketing, Step 5: Measurement

    I thought it was an attack, but as far as I can tell it is real traffic. I'd like them to share the best submitted images and video every 15 minutes or so, and I want to see all the metrics: likes, retweets, favorites, clicks, increase in followers...

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. Driving Traffic and Sales One great way to drive traffic back to your product listing page is the Sponsored Products...

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords. Use this data to understand your SEO and content performance across revenue, conversions, and traffic at a page level.

  9. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool...

  10. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    These custom reports give you additional insights as to how traffic is being driven to your website. You can also attach UTM parameters to track traffic in Google Analytics. The Facebook insights dashboard gives you all of the analytics data for...

  11. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  12. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Once again, you can drill deeper into the traffic sources by isolating subscriber-only data to better understand their viewership trends. To access this information, use the “Traffic sources” and “Playback location” reports under the Views Reports...