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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. Driving Traffic and Sales One great way to drive traffic back to your product listing page is the Sponsored Products...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords. Use this data to understand your SEO and content performance across revenue, conversions, and traffic at a page level.

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    These custom reports give you additional insights as to how traffic is being driven to your website. You can also attach UTM parameters to track traffic in Google Analytics. The Facebook insights dashboard gives you all of the analytics data for...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Once again, you can drill deeper into the traffic sources by isolating subscriber-only data to better understand their viewership trends. To access this information, use the “Traffic sources” and “Playback location” reports under the Views Reports...

  7. Google Analytics Language Report: What You Can Learn About Your Visitors

    Don't forget, you can also view any report in Google Analytics with the advanced segments mentioned here – you can analyze the content, conversions, and traffic sources for each language segment you set up to see how performance varies.

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  9. Landing Page Optimization: How to Identify Testing Opportunities

    If that's the case, one thing you can do in addition to giving them your estimates as to what difference you can make, is showing them you can start small – you don't have to throw 100 percent of your traffic into the same test.