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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf.

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Note the significantly higher probability of purchase from customers who engaged with video and social media in the graphic above. The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A continuous video series on how to save money for a new home and how to get a loan for that home when the time comes. With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner.