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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    And what better way to tease them than using a platform designed for real-time marketing. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. In fact, according to a recent study from Cisco, two-thirds of...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Additional improvements: German language support and several technical platform performance enhancements. Real-time interaction management and scalability...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. We have copious amounts of data at our fingertips, so the only reason content marketing as a channel should be a...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  7. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...