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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems. The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid.

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    For a visual snapshot of the social network solar system, check out the 2013 version conversation prism by Brian Solis and Jess3. I can tell more about a brand by looking at their Instagram feed than I can about any marketing message, ad or press...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Operating System explains how the feature really works. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million...

  5. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Your business is also a system, and also operates on feedback loops. One of the most important qualities of any system is its feedback loops. For example, if you declared an ad split test winner after a single day of results, you would be risking a...