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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Give these tests some time to run, and gather data about your site visitors that will help you draw conclusions about what is working and what isn’t. There are tons of tools out there for gathering data and guiding our strategies so we can make...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. New data coming from BrightEdge’s Data Cube analysis reveals more about...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have the data (and the analysts! Data-Driven Brand Assets To make it PR newsworthy, you need data - run surveys...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Remember, Google is getting a lot of its engagement data from users visiting these pages. Segment Mobile Data in Google Analytics Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users.

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The BrightEdge Data Cube. They’re also looking to site search data. The data is only in 90-day segments, so download and archive, Kasteler said. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. Taking Up More Real Estate By doing so, you can take up more real estate on the search engine results page...