The basis of the data was a public government database. Many other sites make use of the same data. The owner of this site performed extensive value added analyses on the data (cross item comparisons and the like) and published the results of that...
Doing this takes a combination of data mining and a good CRM system that collects the "richer" info about the person. Use irrefutable data around the benefit of what you are offering rather than how featuring it would make then "feel.
The number of potential users that are actually searching for a keyword is a data point you'll use help prioritize topic selection. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify...
We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...
Waze, which currently boasts nearly 50 million users, offers map and traffic data services using satellite signals sent from smartphones. The app uses a crowdsourcing approaching to traffic monitoring, providing real-time updates on routes.
One reason that brands don't listen is because there's an overwhelming amount of social media noise and data out there. Uncover conversations about brand, industry, products and respond in real time. Respond in real time to opportunities.
Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...
Viewing Data With Change to See Trends Over Time From this data, you can quickly formulate a plan around what next steps you need to take. After you've verified your website, it'll usually start populating data within 24 – 48 hours.
The congestion of data in our always-on, real-time world is making us crave simplicity – the more wired we get, the lazier we become. Like all things Google, advertising based on your data is inevitable.
And then in 2011 Google launched Google+ and then also launched the implementation of rel="Author" information into the results using Google+ profile data. At the same time that authorship has become a focus, Penguin has hit and completely changed...
Prediction: Sites owners, marketing executives and other stakeholders will get caught in the headlights of the availability of massive real-time datasets and attempt to blindly react to SEO on a daily basis without truly have enough relevant data...
To instantaneously react to changes in users’ search behavior, we created a real-time data processing system, which processes more than 10 terabytes of data a day, at up to 500 megabytes per second, continuously correcting its knowledge of users...
As a general rule, we've stopped covering these lists as often the data can be misleading. Big time. Google Penguin 2013: How to Evolve Link Building into Real SEO Here are some early findings from sites hit by Penguin.
I'm talking about how to make all the data points and metrics indicate real progress, and more importantly meet your clients' or boss' expectations. Set the expectation early in the relationship that SEO is more than just rank, and that SEO ranking...
So now that you've got your head around the various languages shown, it's time to actually consider the data here. Now that you understand the report and can manipulate the data to suit your needs, you should be able to analyze your users...
When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store.
It certainly helps them harvest the data upon which their advertising juggernaut feeds. Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such...
Mobile offers are a great way to get some real data that applies to your business. Think about the value the ad is providing to the customer, and the downstream data you will use to optimize that message.
Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...
