When people learn about FBX for the first time, they're often surprised to discover that Facebook doesn't offer up any of its data. Transaction intent data is comprised of all the information people reveal when they interact with other sites across...
His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google also shared some data showing that increased viewability improves campaign...
Bing Business Portal is Now Bing Places for Business – Bing Webmaster BlogYour business data should be migrated over automatically. Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha...
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
Because at the time, The Google AdWords API terms of service specifically forbid "co-mingling" of AdWords data with third party services. Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that...
Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users. As user data, we all share a common value.
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded...
EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age Sharing new data and stories about U.S.small businesses on Facebook...
Big data is big, unstructured, and real-time. We don’t need to be as data-focused as we have been demanded to be, we need to tell good stories and be better marketers. Get demographics from the data feedback.
Now, this particular example is real data, from a real campaign, but the result is a fallacy. And as all good data scientists know, variables make for unreliable test results. A2 beat A1 by a whopping 30 percent margin in CPA and conversion rate...
You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors. How to identify opportunities for testing through data. To help you understand what's going on in the...
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Quantity of structured citations (IYPs, data aggregators)
GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless. Essentially, in a world where everything is quantified to the n-th degree, being solely dependent on numbers often obscures our ability to make reasoned...
To target the right user and make the right bid, vendors need to amass mountains of (anonymous) data about what users are doing online. Data is at the heart of RTB. Even offline transactional data can now be onboarded into online retargeting...
Her company steps in offering a comprehensive services with enhanced sets of data which is not available anywhere else. This data is not opted in but are live which helps her customers achieve a “targeted display”.
The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data. Receive real-time recommendations to optimize content as you author. Implementing SEO best practice into CMS has been a...
Take the time to really understand your WMT data. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. If you have review data for products you don’t carry, but you want...
Finding ‘huge’ content marketing opportunities in ‘big’ data – #SESNY – Brafton Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY – TopRank Online Marketing Blog Day 1 The Future Of Television: Exploring Marketing Opportunities with...
Informational architecture: Creating the structure of concepts and data. However, responsive design takes time effort and money and has some downsides (see more on that below). Having access to verified information from real people who are...
