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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. One great example of answering these types of queries with in-demand content is Nordstrom and its how-to...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A continuous video series on how to save money for a new home and how to get a loan for that home when the time comes. With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner.