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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. This can often result in small tweaks that help improve the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    As Matt Cutts says above, Bing’s Duane Forrester followed up recently by stating that "You should never know in advance a link is coming, or where it’s coming from. Even forgetting about the debatable value of Google authorship, if you have a...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Bing Webmaster Tools. He began with the Google Panda update, which aimed to improve search results with quality content. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to...

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google, along with Microsoft's Bing search engine, had already been showing pop-up warnings and advice to users searching for illegal content. At the time, Google and Microsoft – who cover 95 percent of the market – said blocking search results...

  5. Could Bing Ever Overtake Google in Search?

    In quite a short period of time (just a few years), we could see a switch from Google search to Bing search depending on the adoption of certain mobile devices. If Bing were to lead the search engine market share over Google, the search landscape...

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Now that Google has made the change to secure search, I wouldn't be all that surprised if other search engines, such as Bing, also make a switch to encrypted search as well, meaning that small percentage of keyword data you are still getting from...