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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    However, she said, you have to be there at the right place at the right time with the right content. Creating the content is actually the hardest part of this whole process, because you shouldn't just be throwing out content for the sake of it; it...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Making content that satisfies real needs of customers, especially those who are likely to stick around for a long time, associates your brand with helpful content and positive feelings – both of which will help later on in the purchase funnel.

  4. Google Improves GDN Targeting With Bizo Audience Segments

    Performance data of the Bizo targeted campaigns is housed directly in AdWords, which can lead to real time optimization and performance reporting. The audience segments available get quite granular so the transparency within AdWords for real time...