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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    This can often result in small tweaks that help improve the campaign over time or significant adjustments such as revamping an entire content strategy or even redesigning a website. They want results immediately, and at the same time, are only...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Is your business ready to turn those frowns upside down in real time?

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link target. Understanding what works best and what your competitors are...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a website over time. So, understanding that Panda focuses on engagement, webmasters...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Recency: based on time stamps, which assigns credit based on length of time passed. After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that...