SEO News

Real Time Bidding

RSS
  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Taking Up More Real Estate He might consider bidding up his key terms after most other locksmiths have already closed for the day. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from...

  3. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving...