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Real Time Bidding

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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Take advantage of real-time bidding and flexible bidding strategies, testing higher positions on an ongoing basis, to find the best balance. Enhanced bidding features using time, location and device launched earlier this year and ClickZ's Jeremy...

  2. Why Real-Time Bidding is Set to Become Huge

    Real-time bidding (RTB) is the buzzword of the moment in the digital marketing space. The speed and accuracy of this real-time bidding model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets...

  3. Google Active View Format Gets Accreditation

    His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. But Zinman argues that viewability is a bit of a distraction from the real problem with...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Play Services Is Getting Real-Time And Turn-Based Multiplayer, Invitations, In-Game Chat, Lobbies, Leaderboards, And...