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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Remember that Yelp is full of unreliable user information, and is likely guilty of censoring reviews (both fictional and real). Yelp Trends might be a nice celebratory pat on the back for the company in a time of PR crisis, and it has some value.

  2. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Regardless, as an advertiser, you should waste no time in getting at least a basic remarketing campaign up and running. If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough user...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Or maybe it's as simple as each time you read certain pieces of content on your site you think "this isn't...

  5. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Once your updates go live, be ready to jump in the conversation in real time. Content that doesn't get to those who would benefit from it because there's no time for proper promotion. Over time, as you keep churning out content, your quality starts...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place...

  7. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Did Panda go real-time? So, the Panda tremors must have been tweaks to Panda 4.0 that were released into the wild versus the algorithm being real-time (or closer to real-time). Specifically, I’ll cover what I’m calling "Panda tremors," or increases...