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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Real SEO While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical.

  2. What is Mobile App Attribution & Why is it Important?

    Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week or month using Excel spreadsheets. Attribution is the measurement of user events in result...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Six Degrees of Separation is very real - I've seen it proven time after time. They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your...

  4. 3 Keys to Activating an Audience with Smarter Content

    Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and highly fragmented digital media landscape. But what is possible to make a scalable part of your process for determining...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  6. How to Create Compelling Content Based on Learning Styles

    Usually more introverted by type, solitary learners like "alone time" to think through new information and process in a deeper way. The only real way certain people improve is by doing. What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena...