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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    They want results immediately, and at the same time, are only willing to make a minimal investment. If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Is your business ready to turn those frowns upside down in real time?

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. You can often find glaring problems by visiting those top pages… And if you catch a Panda hit quickly, you can click the "With Change" button to compare the current timeframe to...