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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time. While most companies struggle with their corporate metabolisms to call a meeting in two hours, Amazon's culture...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Before diving into her 10 new media trends that are shaping the modern consumer, Zuckerberg took some time to reflect on her past days at Facebook. Every time you post everything, there should be an image because photos need no translation.

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Monitor and optimize in real time. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those...