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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Because this platform is crowding out the reliable more and more of the reliable "top down" media channels...

  2. Get the Picture: Brands Use Instagram for Visual Marketing

    The popular photo-sharing platform snaps up 7.3 million daily users in the U.S.and last month zoomed by Twitter in daily mobile traffic. Instagram enables brands and individuals to share the people, places and things related to the adventures and...

  3. What Google Analytics New Social Reports Offer & What They Can’t

    For example, networks such as Twitter and Facebook are communities in much the same way that Manhattan and Brooklyn, two places I hang out at, often, but most of those people there do not act together in any communistic sense that relate to my...