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  1. The Rise of the User Experience Marketer

    Get real-life feedback and apply a qualitative, test-and-learn approach to your marketing strategy. UserTesting allows you ask real users questions while they use your site or application. They don’t need to be experts, but basic principles will...

  2. Ossiam rewarded for innovation in strategies

    Their sales teams make a real effort and they have built a relationship with liquidity providers, which means they are committed to find the best pricing partners. When they started with smart-beta, they offered simple structures like equal...

  3. US bilateral margin rules: a hit parade of horrors

    Bilateral margining is designed to achieve two fairly simple policy goals: capping systemic counterparty risk by requiring market participants to exchange initial and variation margin once exposure passes a certain level; and encouraging firms to...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    That means taking those real-time insights, and applying it to the content strategy immediately. These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And now that Panda is near-real-time, you can actually get hit again relatively quickly. Utilize Human Review (Yes, Real Human Beings. There are many Panda victims that never go through the process of having real people test their websites and...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Use this simple four-step test to determine whether a link is...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  9. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead amount was very...