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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Use this simple four-step test to determine whether a link is...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead amount was very...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all. Though remarketing pays dividends, it's important to respect users with careful...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. Someone with a cognitive psychology background and something else is a real plus. Unfortunately, opportunists quick to add UX to their repertoire of services are...

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    These are all real world examples of duplicate content. Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Or maybe it's as simple as each time you read...

  8. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to...