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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all. Though remarketing pays dividends, it's important to respect users with careful...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. Someone with a cognitive psychology background and something else is a real plus. Unfortunately, opportunists quick to add UX to their repertoire of services are...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    These are all real world examples of duplicate content. Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Or maybe it's as simple as each time you read...

  4. Forget Big Content – Small Content Is Critical to Search Success

    And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to...