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  1. Landing Page Optimization: How to Identify Testing Opportunities

    MVT is different than A/B testing, since rather than just doing a bulk change and testing different variations of full pages with A/B testing, you can carve up the page in different sections and you can test in real-time different combinations of...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Over coffee and lunch, attendees led with a simple question: “So what do you do? Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and “real time bidding”.

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Checked the Real-Time section of Google Analytics lately? For those in Australia who want to turn their house into "virtual artwork" on Street View, Google has unveiled Google SCHMICK – the Simple Complete House Makeover Internet Conversion Kit.

  4. Mobile Marketing: Connecting With Your Audience on the Move

    If consumers are using on average four screens, the simple response is to have responsive design, said Brendon. Eric: “We’ll be able to do real things. Reach real campaign goals. Mobile marketing is bringing consumers and marketers closer to that...

  5. Linking From Within: How to Generate Links Through Existing Relationships

    Most companies provide services to their communities: This can be something as simple as working with colleges for company tours, pro bono projects, sponsoring marathons or charitable contributions. You can also do some simple branded searches...

  6. 14 Tips on How to Become a More Efficient SEO Professional

    Unfortunately, you're going to have to make a real effort to change yourself and your working habits. However, all that reading can be a real killer when it comes to getting work done. If you suffer with low productivity or a poor ability to plan...

  7. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    It's closer to the real driver of whether you get a click (banner or not, instead of position) and it's subject to fewer biases because it is a simple division, not a mean average. That simplicity of concept lures campaign managers and clients into...