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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority? On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. Breaking down how Quality Score affects your CPC is simple. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Your Content Should Satisfy a Real Need I'm not a single mother and, to be honest, I haven't found a simple trick that enables me to beat enterprise SEOs. Although this article may not make you laugh (hopefully the tongue-in-cheek headline at least...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. Verizon and the NFL created a special website to track the results in real time http://www...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    It’s simple. Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. Let’s face it, not only is PPC getting more competitive, but the competition is getting...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search volume. Here are three simple things. It's ad season for brands as the Super Bowl is less than one week away.