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  1. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Interestingly, online sharing and emailing of the link are immediate reactions, highlighting the need for sharing functionality within a video player - users do not come back and share a video later, it is a spontaneous exercise.

  2. Google Active View Format Gets Accreditation

    Without doubt, Google is the dominant player in display simply because they own so much infrastructure across the key capabilities to enable display," said Dave Zinman, chief executive of Infolinks. But Zinman argues that viewability is a bit of a...

  3. March Madness = Search and AdWords Madness?

    Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000 followers are still advertising team/player interviews and promoting their online store after Tweeting real-time during the March Madness games.

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Tablets, smartphones, and laptops enable television’s portability but it’s apps like HBO Go, ABC Player, Xfinity Remote, and CNN that deliver “TV” content via those devices. Since Twitter is open and public, it acts as television’s backchannel...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero image that links to a video page, etc. Instead, I’m going to list the issues I found during a recent lite audit, which...

  6. Vince Vaughn & Owen Wilson Star as Google Interns in New Movie

    If you’re hoping for a behind-the-scenes peek into life at Google, don’t hold your breath; by all accounts, Google themselves seem a minor player and little more than a setting in the film. The Internship was written by Vince Vaughn himself and...

  7. Bing Linked Pages Simpler than Google+ Author Markup

    For example, SEW's associate editor, Danny Goodwin is harder to find in general as he shares the same name as a famous baseball player (whom he often gets mistaken for in flame wars with Trolls). Where those results have previously been dominated...

  8. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    No one player owns the space. This shouldn't actually open up any new tracking vectors but will fix certain real world compatibility issues. The search giant used a bit of code to “trick” Safari into thinking users had interacted with Google by...

  9. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    As SOPA protests, largely driven by social media rage on around the web, another influential player threw their hat in the ring yesterday. We asked Sullivan how he felt they should be dealt with: "There are a lot of what I'd call unprofessional...