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  1. The Evolution of SERPs and User Behaviors

    This is great news for real estate. It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. Mediative suggested this was because mobile devices...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Taking Up More Real Estate By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. If you don’t have Sitelinks in place, Google will automatically generate the...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. Over the years Google algorithm has been changing to take into account...

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Users have complained that the real estate given to organic search results has shrunk, yet they do seem to enjoy getting the in-depth articles from reliable sources when looking for information. Google has announced search results updates meant to...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. More than 600 senior marketers, 42 speakers, and search and social titans from...