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  1. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    It did work for a while a few years ago, to fool the search engines into thinking a site had more unique content than it actually had. Another tactic used real people, often underpaid outsourced workers from developing countries, to change the...

  2. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Marketers who engage in fake reviews, falsified comments, puppet accounts and misleading tactics don't just hurt the consumers they may fool, they also damage the field of Internet Marketing itself. We asked Sullivan how he felt they should be...

  3. The Revenue Stream: or, "You gonna pay for that porn, boy?"

    There's no small amount of people this lie of omission would actually fool, and in the process the Lab would gain added revenue in addition to boosting age verification numbers at the same time. Now I learned a long time ago that as a general life...

  4. Google Instant - 10 Things Marketing Teams Need to Know

    Google MentalPlex (an April Fool's Day joke) Those people not signed into their Google Accounts, or not searching from within the countries listed below or who only search directly from their browser will NOT see streaming search results for awhile...

  5. Afraid to Link Out? Think Again

    The average worried mother whose kid wakes up screaming with an ear infection in the middle of the night probably doesn't realize that any fool can edit that page and change the correct information. Search engines and people don't like dead end sites.