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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    If you love marketing, enjoy people, like to work hard, and can deliver real results for your clients, you will be able to build a successful agency. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions.

  2. The Evolution of SERPs and User Behaviors

    Mediative suggested this was because mobile devices have trained uses to scan vertically rather than horizontally, which is valid, but more so I think people have just gotten to know Google over the past nine years.

  3. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Bidding on your brand can help people find you. And if you incorporate site links into your brand ads, your ad will take up more real estate. But bidding on your brand can be costly if you have a lot of competition that is bidding on those same terms.

  5. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? And with that comes a new expectation - your business better be operating...