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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    If I tell you everything right now people might decide to take an extra coffee break during my presentation. They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time.

  2. Google & Bing Now Showing LinkedIn Rich Snippets

    While people often have the same job titles on all profile pages on various sites, these rich snippets are definitely unique to LinkedIn. On Bing, the number of connections shown is accurate as of the last time Bingbot crawled the page, so it isn't...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. For example, if you're to look at sites that are popular, for example porn...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers.

  6. Task Analysis: The Key UX Design Step Everyone Skips

    The best insights come from people who don't use your site. The real genius of the task analysis process is in optimizing the task. The real goal of task analysis is finding ways to remove or automate specific task steps, thereby helping the user...

  7. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    When Turkish Prime Minister Recep Tayyip Erdoğan first announced plans to "eradicate" Twitter, in response to leaks and criticism of the government made through Twitter, it got many people's attention about whether he would follow through...