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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Bidding on your brand can help people find you. And if you incorporate site links into your brand ads, your ad will take up more real estate. But bidding on your brand can be costly if you have a lot of competition that is bidding on those same terms.

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? And with that comes a new expectation - your business better be operating...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to a certain number of people, Heindl said, even if it’s just $25. But could this move have huge implications for real-time marketing and publishing...