Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other search engines. Nationally, brands must understand that top search engines have carved out some high...
If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to a URL to track and attribute the app performance across several sources.
The other social networks – Facebook, Twitter, Google+, and YouTube – all should be in the toolbox of any serious B2B marketer. The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network.
There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and highly...
The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Using press releases effectively can still help get links, in a real way.
Invite them to promote to their own social networks and you'll get even more coverage. The resulting article can come alive with real stories and examples – and probably be a lot more engaging than perhaps a more scholarly approach.
Additionally, as social networks continue to flatten the barriers of individual visibility, more and more "thought leaders" will continue to emerge. He's easy to approach and is constantly engaging with his communities both virtually, and in the...
Content discovery is the second most significant use of social networks So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to...
RG: This is one of the reasons that social networks are becoming more algorithmic, and more like search engines. People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where...
The real danger lies in only working with networks. From "Proud partner in ABC Network" to "See our other networked sites" the key here is the wording about networks. Recent Issues With Networks Networks can get deindexed or their links can be...
However, some schools block access to YouTube, so the Education Playbook Guide talks about a gateway feature called YouTube for Schools that provides school networks with access to YouTube education videos, while continuing to block the rest of...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. IDC: For Mobile Advertising Networks, Era of...
This test is part of our ongoing efforts to help members further engage with their networks in meaningful ways across the LinkedIn platform. Mentions will make it easier for you to start conversations with your network while also enabling you to...
So while they work with authorship data and how changes in networks affect behavior, they also focus on face-to-face interactions within the SES community. Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100...
The latest encroachment on advertiser’s freedom to outsmart each other is the dreaded “Enhanced Campaign,” which apparently constricts our ability to target different networks and devices completely independent of each other.
Don’t use spammy blog networks or buy links from shady websites. After drinking the SEO Kool-Aid, marketers recognize that their link building should be in the form of content that has real purpose and value to the end-reader.
Blog networks Private link networks More and more buying, dinner-date, and "things-to-do" decisions will be made within social networks where they can leverage their friends' recommendations or find out what is trending around them.
Peel back the curtain and you will find a big world of networks, DSPs, and remarketing services – all of them offering their own special sauce of algorithms, self-service platforms and generally raising the bar for the entire industry.
Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. Since Twitter is open and public, it acts as television’s backchannel...
As geofencing networks get larger and partner with major carriers this could be come a great solution for small businesses / sole traders in crowded places like malls and markets. This strategy is great for businesses with a small following in...
