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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. On the other hand, if you take something like the Wisconsin...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    We basically looked at a weather map of the storms to see which states were being hit," Leviticus Williams, social media specialist at Chegg told Twitter. Monitor and optimize in real time. Every once in a while, Twitter shares interesting case...

  3. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Twitter shares the first tweets from former Secretary of State Madeleine Albright, actress Cameron Diaz, billionaire investor Warren Buffett, athlete Lindsey Vonn, NBA star Kobe Bryant, media giant Oprah Winfrey, former Secretary of State and...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. By analyzing consumer activity and re-architecting site content...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). UserTesting.com presents a way for you to send real live people on the same journeys your...

  6. Free Getty Images: What is Getty Giving & Getting in Return?

    Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). I'm sure some people will rebel at the idea of sending any of their hard-earned PageRank to Getty, but...