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These factors also rang true for a panel of real-life Bay Area merchants who were invited to give their perspective on the good, the bad and the ugly of their local advertising spending. A cosmetic dentistry practice and a roof rack shop both...
A second example came during a panel of real-life small businesses (a small but telling sample), which all admitted to local video ads currently in production. After catching my breath after The Kelsey Group's Drilling Down on Local '07 conference...
