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  1. The Rise of the User Experience Marketer

    Get real-life feedback and apply a qualitative, test-and-learn approach to your marketing strategy. UserTesting allows you ask real users questions while they use your site or application. This week’s big mobile search news – that Google is adding...

  2. US bilateral margin rules: a hit parade of horrors

    I think this will complicate life substantially because you are effectively doubling the effort required to calculate when initial margin is needed. It's unnecessary, and it creates the potential for a real increase in counterparty risk and capital...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Aiming at the same keywords as your competitors makes life difficult for both. An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real difference in convincing a potential user as well as...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Some of life's most memorable moments are products of surprise: a surprise birthday party, marriage proposal, promotion, bonus or an unexpected gift. The artful incorporation of real people makes this campaign more powerful than any scenario that...