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  1. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Thirty-eight percent of viewers spoke to someone in person about the video, showing a social video view to stimulate real life conversation: what starts online becomes interchangeable with real life in the minds of today's consumers.

  2. Defining Authorship: The Difference Between Contributors and Guest Authors

    Think about it in terms of real life (gasp), the people that we see as community leaders and trust as such are those with deep seeded roots in the community, not passers by. Contributors are also more likely to help promote their stories –which is...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Six Degrees of Separation is very real - I've seen it proven time after time. They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your...

  4. Driving Consumer Insights With Mobile Analytics

    The highest life form in terms of analysis is Cohort analysis, said Kadanoff. He instead used the app to find out more about each show, if tickets were still available in real-time, etc. Craver then highlighted his experience with TKTS, which from...