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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. Clicking that link enables you to see events firing in real time.

  2. Google Catalogs Design Tips: How to Best Showcase Your Products

    Look at the wasted screen real estate on the left and right sides. Make sure that the spread is the exact same dimensions you intend to make the spreads in your real catalog. id=XXXXXXX_XXXXXXXX_XXXXXXXX where the X string is the 25 characters that...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    The searcher knows what they want to find, and they have real buying intent if they can find something which closely matches their query. After doing some research, we found that more people searched for the product ID without a space – which meant...

  4. Google as Your Identity Provider: Where Are We Now?

    These pilot programs are meant to explore differing implementations of the NSTIC and how they work, then report back to the NSTIC program office on their successes (or lack thereof) to better sculpt the real world applications of the program when...

  5. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    The phenomenon continued on numerous talk shows and even spawned a TV commercial for Visa where Kevin Bacon tries to write a check but has forgotten his ID. The 'Bacon Number' feature is based on Google's Knowledge Graph, which is our 'map' of real...

  6. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    The service provider then tabulates data points such as total number of calls, recordings of actual calls, the referral source of the call, caller ID, and average call lengths. However, a “call now” primary action makes conversion and return on...

  7. Google Places: How Eye Tracking Heats Up Conversions and Clicks

    The methodology was based on a simple study using real page captures from Google map searches. The third result down in the listings which had reviews seemed to have boosted its popularity suggesting that being in the top-listed position id good...

  8. Google & NSTIC Leading the March to Digital Totalitarianism?

    But there can be practical legal impact, because if you go to an Identity Provider (IP) for an ID at some real level of assurance, then the IP has info on you that it might not otherwise have. Someone has to say this dude is cool to the other party...

  9. In Google We Trust (Your Identity)

    It also will define the systems that will be utilized and how credentials will be passed between user and 3rd party, allowing for the ID Provider to act as the intermediary to confirm the trustworthiness of the individual.

  10. Facebook’s Cookiegate: Controversial Tracking Cookie is Back

    This information could include the user’s ID, product ID, and a timestamp. Another example illustrating real-world actions that may be tracked involves the user's location. The real meat in the patent is in the descriptions, and in the context of...