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Real Id

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. Clicking that link enables you to see events firing in real time.

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    Look at the wasted screen real estate on the left and right sides. Make sure that the spread is the exact same dimensions you intend to make the spreads in your real catalog. id=XXXXXXX_XXXXXXXX_XXXXXXXX where the X string is the 25 characters that...

  4. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    The searcher knows what they want to find, and they have real buying intent if they can find something which closely matches their query. After doing some research, we found that more people searched for the product ID without a space – which meant...

  5. Google as Your Identity Provider: Where Are We Now?

    These pilot programs are meant to explore differing implementations of the NSTIC and how they work, then report back to the NSTIC program office on their successes (or lack thereof) to better sculpt the real world applications of the program when...

  6. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    The phenomenon continued on numerous talk shows and even spawned a TV commercial for Visa where Kevin Bacon tries to write a check but has forgotten his ID. The 'Bacon Number' feature is based on Google's Knowledge Graph, which is our 'map' of real...

  7. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    The service provider then tabulates data points such as total number of calls, recordings of actual calls, the referral source of the call, caller ID, and average call lengths. However, a “call now” primary action makes conversion and return on...

  8. Google & NSTIC Leading the March to Digital Totalitarianism?

    But there can be practical legal impact, because if you go to an Identity Provider (IP) for an ID at some real level of assurance, then the IP has info on you that it might not otherwise have. Someone has to say this dude is cool to the other party...