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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Even if you feel you've been publishing amazing content exclusively, most sites host legacy content that can...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. For example, if you're to look at sites that are popular, for example porn...

  3. How to Dominate the Entire First Page of Google

    Let's look at how you can monopolize all brand real estate on the first page of Google. Regularly syndicating press releases can increase your brand real estate if universal news results are showing. Brands that have verified Google+ accounts can...