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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. However, this simply isn't true, and no search engine marketer worth their salt would make this kind of generalization. Google makes more money from ads with a high probability...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in...

  3. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Users have complained that the real estate given to organic search results has shrunk, yet they do seem to enjoy getting the in-depth articles from reliable sources when looking for information. Google took the opportunity to tout their Voice...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    There are apps to find real estate, apps to find restaurants – even apps to find apps. Google+ Local: Smartphone search is heavily oriented towards actionable, real-world activity – approximately 74 percent of local search volume is mobile and...

  5. Google Authorship Presents Branding Opportunity for SMBs

    The rel=author tag is particularly powerful if you're in a business where your personal brand is as important as your organization’s brand, such as law, medicine, real estate, and consulting. With the information from a company’s Google+ business...