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  1. The Evolution of SERPs and User Behaviors

    It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. This is great news for real estate. The more they’ve used the search engine, the more...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Taking Up More Real Estate In the afternoon, I attended a search session called "Mastering the PPC Challenge...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. However, this simply isn't true, and no search engine marketer worth their salt would make this kind of generalization. Throwing your hands up in the air and saying it's...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in...

  5. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. While it seems obvious to buy your brand terms in paid search to acquire more real estate, many...

  6. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Users have complained that the real estate given to organic search results has shrunk, yet they do seem to enjoy getting the in-depth articles from reliable sources when looking for information. Google took the opportunity to tout their Voice...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    There are apps to find real estate, apps to find restaurants – even apps to find apps. Search destinations will diversify as well – most brands must focus on apps from the major engines while also striving for visibility within niche engine apps...