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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. Whenever you can make your site or your persona be an authority in your...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    There are apps to find real estate, apps to find restaurants – even apps to find apps. Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the...

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    At one time, I was a residential real estate developer. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. This paradox is a real stumbling block for many webmasters.

  5. Yandex Just Passed Bing to Become 4th Largest Global Search Engine

    Yandex doesn’t sell software – all it has is Yandex search with some verticals (its creative e-tailers street prices search, real-estate search and others). As you’d expect, Google still reigned supreme with 114.73 billion search queries and a 65.2...