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  1. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Low quality paid directory listings Be selective with directory listings and choose ones with a...

  3. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Webmasters and SEO experts have been arguing heatedly about why Google is doing this (most point to potential revenue enhancement and the possibility of world domination through the marginalization of Facebook) and what this will mean for the SEO...

  4. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    They recommend optimizing with visual elements to win more real estate on the results page and potentially prevent competitors from owning this space. Specifically, their study found that queries with local listings rarely resulted in clicks on...

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Additionally, this valuable real estate isn't normally controlled by SEO teams, and tends to change often. While there absolutely are differences between what tactics a WebMD or Trulia will undergo, compared to a Amazon or Zappos, the ultimate...

  6. Google Instant - 10 Things Marketing Teams Need to Know

    As was the case then, lost real estate for organic search results presented new opportunities for the savvy marketer. Streaming results may encourage paid search account managers to try targeting broader terms as this will promote a lot more...