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  1. The Evolution of SERPs and User Behaviors

    This is great news for real estate. It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. In 2005, if you weren’t in the top three listings...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. These are all real world examples of duplicate content. If not, it could mean they didn't find any real...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic...

  4. How to Dominate the Entire First Page of Google

    Let's look at how you can monopolize all brand real estate on the first page of Google. Regularly syndicating press releases can increase your brand real estate if universal news results are showing. Brands that have verified Google+ accounts can...

  5. 7 Ways to Make Your Google Search Result Stand Out

    That's prime real estate! If you Google anything SEO related, the SERPs are peppered with faces; however, if you're in an industry that is less tech savvy, like construction or real estate, you could likely be the only one with your face in the...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    There are apps to find real estate, apps to find restaurants – even apps to find apps. The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well-optimized; Google...