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Real Estate Industry

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  1. The Evolution of SERPs and User Behaviors

    This is great news for real estate. It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. As an industry, we talk a lot about Google (and...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning Why Content Marketing Matters for the Financial Industry That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. Put together a list that includes both successful direct competitors who are very active in PPC as...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Users have complained that the real estate given to organic search results has shrunk, yet they do seem to enjoy getting the in-depth articles from reliable sources when looking for information. Translation: they're taking a bite out of the online...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. Video content drives conversions: Mass video consumption within the media and...