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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. Over the years Google algorithm has been changing to take into account...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. Ads on Google+? A few years into Google's gamble in social media and Google+ is still completely void...