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Real Estate Google

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  1. The Evolution of SERPs and User Behaviors

    This is great news for real estate. It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. As an industry, we talk a lot about Google (and...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    And if you incorporate site links into your brand ads, your ad will take up more real estate. In AdWords, you can use Google Analytics to segment your brand keywords by channel. Bidding on your brand terms can provide a lot of benefits - they tend...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Real estate (63 percent decline in the Google Places results) Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Taking Up More Real Estate By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. If you don’t have Sitelinks in place, Google will automatically generate the...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to...

  7. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. Over the years Google algorithm has been changing to take into account...