She is responsible for leading the strategy development and program execution of all consumer, broker and agent marketing programs. In 2008, Century 21 Real Estate LLC spent less than 10% of its advertising budget online.
The site also shifted its business model from advertising to that of a discount broker-agent. Like other verticals online, real estate is a fragmented marketplace with literally thousands of broker and realtor sites each featuring a small number of...
Most real estate listings sites are ad supported, but Redfin is becoming a discount broker-agent and will actually help individuals buy and sell homes for reduced fees and commissions, even providing rebates to buyers (they say as much as $10,000...
