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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. Over the years Google algorithm has been changing to take into account...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter.