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Real Estate

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  1. The Evolution of SERPs and User Behaviors

    This is great news for real estate. It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. Our job is at the mercy of search engines and as they...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Taking Up More Real Estate By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. In between live tweeting from the event, posting pics, and overusing the infamous...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. These are all real world examples of duplicate content. If not, it could mean they didn't find any real...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life.