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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. These are all real world examples of duplicate content. If not, it could mean they didn't find any real...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life.

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. Over the years Google algorithm has been changing to take into account...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter.